Our clients engage us because of the value our knowledge and experience brings to their ability to effectively compete for investment, strategic partners and sales in the complicated world of healthcare technology.

Our clients know that embarking on a plan of action to grow their business or improve their performance without the benefit of a complete understanding of the market's dynamics and competitive forces is risky at best.  They engage us because they don't have the band width, the resources, or the experience necessary to do it as effectively or as urgently as we can.   Our clients engage us because we bring a broad perspective and because we are resourceful.  Perhaps most importantly, they engage us because we are serious about delivering measurable results.  In a word, our clients engage us because of the "value" that we bring in everything that we do.

"We view Brian as a vital resource to leading and guiding us to success in the very unique world of healthcare and technology."

"He is accomplished at helping organizations identify their distinctive competencies and translating those strengths into competitive advantages in the market."




"Business betterment through betterment in salesmanship."
Mission Statement
Detroit Sales Club
Circa 1915

Sales Process

"Although companies know they need a message that stands out in the marketplace, 62% of executives rate thier company's message as average to poor, and only 38% say their company has a differentiated story."
Corporate Visions
Survey of World Class Sales Organizations


"Selling is now about demonstrating the value of the product to process improvement...70% of the current IT sales force will not be able to make the transition".

Tiffani Bova

VP Channel Sales Strategies

Gartner Group, 2012


“The visible hand of management's innovation could not have succeeded without the visible handshake of a team of professional salesmen in the field.”
Birth of a Salesman
Walter Friedman
Copyright 2004


“If given the choice between an outstanding product and an average sales team , or an outstanding sales team and an average product, there is no doubt but that I would choose to have an outstanding sales team every time.”
Thomas J. Watson Sr.