Brian Higgins is a dynamic business leader with a proven record of success in executing business growth strategies for both early stage and well established technology companies in the global healthcare market place.


He possesses a keen understanding of the dynamics of the healthcare market and the technologies that are competing for sales and investment capital.  He has relied heavily on sales and business development programs to successfully launch innovative technology companies and grow them into market leaders. His trademark passion for the promotion and development of professional selling has been evident throughout his career and has produced sales teams, managers and individual contributors of the highest order.

Throughout his career, Brian has cultivated and relied upon a powerful network of contacts that collaborate regularly on matters related to the successful distribution and deployment of technology to the healthcare industry.  The Brian Higgins Group is a network of experienced and successful healthcare IT professionals from a wide range of disciplines including sales, marketing, product development, doctors, nurses, healthcare executives, and investors.

"Brian is one of the most resourceful business executives I have ever known.  There isn’t anything he can’t or won’t do, and his enthusiasm is contagious."

"He brings an unbelievable network of contacts to the work that he does, and I’m happy to say that any one of us would help any of his other clients if called upon.  We consider ourselves to be a part of the Brian Higgins Group."


"Business betterment through betterment in salesmanship."
Mission Statement
Detroit Sales Club
Circa 1915

Sales Process

"Although companies know they need a message that stands out in the marketplace, 62% of executives rate thier company's message as average to poor, and only 38% say their company has a differentiated story."
Corporate Visions
Survey of World Class Sales Organizations


"Selling is now about demonstrating the value of the product to process improvement...70% of the current IT sales force will not be able to make the transition".

Tiffani Bova

VP Channel Sales Strategies

Gartner Group, 2012


“The visible hand of management's innovation could not have succeeded without the visible handshake of a team of professional salesmen in the field.”
Birth of a Salesman
Walter Friedman
Copyright 2004


“If given the choice between an outstanding product and an average sales team , or an outstanding sales team and an average product, there is no doubt but that I would choose to have an outstanding sales team every time.”
Thomas J. Watson Sr.